Myranda McAllister
Prof. Munroy
The Dark side of New New Media
On November 14, 2011group two discussed the book The Dark Side of New New Media. Yu Jiao Zhang presented her portion of the book discussion alongside Prof. Monroy. The Dark Side of New New Media is written by Paul Levinson and is about some of the negative aspects of technology; in particular the internet.
Yu Jiao Zhang provided a wealth of information when she lectured the class on The Dark side of New New Media. She started by informing listeners about popular issues regarding the internet such as gossip and cyber-bullying. She related how something that is good can be used for bad and vice versa by giving examples such as a pillow being bad (because they can suffocate babies and be used in a crime) and guns and knives being good( because they can help to provide food and used for protection). This is true with the internet because not only can you find information from various resources, lies and hurtful comments can also be found on the internet. Because of this, there are PSA’s aimed towards teenagers about the repercussions of bullying. This sort of reversal of roles is also evident with Google Earth. Google Earth allows users to see a certain area or find a location based on technological advancements with navigation. This feature can also help a stalker to see a victim. Goggle map is also used by terrorists and there may be little difference between Google gathering user information for unknown purposes. Zhang also discussed how the internet benefited crime with sites such as Craigslist and twitter aiding terrorists. She informed the class about how spam is everywhere on the internet. Even though we may be annoyed by it, in order to maintain the “freedom” of the internet, it would have to be a part of life. The reason for this is because to get rid of spam, the internet would have to be heavily controlled and would no longer be a new media form. What I gathered from Zhang is that like anything else, technology can be used positively or negatively depended on whoever’s hand the technology is in.
Yu Jiao Zhang also talked about The Master Switch by Tim Wu. The master switch is about the progression of technology. As users, we were used to using the telegraph, which moved to the radio, the television, the internet, email, and etc. Professor Monroy stepped in to discuss the technological advancements and their positive and negative effects on society. For instance the radio was first used in the military (like the internet) before becoming a household past-time. As improvements were made people could use the radio within their homes to get news coverage, receive messages, and to be entertained by music and stories. In 1921, five radios were sold compared to 1923 when five hundred twenty-five radios were sold. In two years, the demand for this technology skyrocketed! The radio also improved satellite technology. Because of this improved, the telegraph was able to become the telephone. The negative side to radio was that the newspaper industry declined. In the past, people could have had at least five newspapers to learn information from in one day. With the radio, the news reached people faster and so the newspaper sales dropped. He discussed the technological advancements made by the telegraph, radio, television, movies, cable and the internet. He also informed the class about the pattern of some technologies becoming monopolies and used for monetary gain.
Zhang did a great job explaining her portion of the book in detail. She had a PowerPoint to visually help the class to take notes and learn. She also used flashcards to keep her flow of thought and stick with the topic at hand. Zhang came prepared and despite a few setbacks, she did her best. Professor Monroy elaborated on the cycle of technology starting out as “magic” and becoming a money making machine for large organizations. He helped the class to understand that the internet and cell phones are more than just new gadgets and gave us examples about how they influences our lives. Overall, the presentation was good. The class learned information about new forms of media and their influences on the world as a whole.